Popular One offers a comprehensive, personalized approach to financial planning

September 25, 2024 | Categoría: Financial Planning 

At Popular One, clients can receive private banking, financial planning, investment, and insurance services under a single structure.

Popular One, a division of Banco Popular de Puerto Rico, has become a leader in financial services thanks to its comprehensive and personalized approach, combining the four pillars of private banking, financial planning, investments, and insurance.

“Each client is served by teams centered around these four pillars. Our team of professionals is responsible for understanding the particular needs and situations of each client to provide recommendations on the proper management of their finances and the protection of their assets,” explained Marla López Martínez, manager of the Popular One division.

Each specialized area is represented by highly trained professionals with various designations and certifications such as lawyers, Certified Public Accountants (CPAs), and Certified Financial Planners (CFPs), who follow a strict code of ethics.

Unlike other providers that offer financial planning but limit themselves to a specific service or product, Popular One provides comprehensive assistance, placing the client at the center. “There are many providers in Puerto Rico and the United States who talk about financial planning superficially with the aim of justifying a sale disguised as financial advice,” emphasized López Martínez.

Financial planning at Popular is objective and holistic. One of its distinguishing features is that the client is at the center of every transaction, and they benefit from receiving alternatives that facilitate making informed decisions to achieve their financial goals. The financial planning process can include topics such as financial statement and budget analysis, investment asset allocation review and portfolio management, planning for dependents’ education, planning for retirement, and risk management, including creating strategies for inheritance distribution and minimizing tax impact. Additionally, depending on each client’s particular circumstances, other topicsdiscussed during this planning process include planning for disability, care for dependents with disabilities, planning if going through a divorce, and business succession.

“As a financial institution that offers all products and services, we can provide solutions to our clients impartially and without product distinction. Our offering puts the client at the center, not us. After conducting a comprehensive analysis, we determine what the client should implement to make the best use of their financial resources,” commented López Martínez.

To be a part of Popular One and enjoy all its benefits, clients must have $500,000 in assets under management, including balances in bank accounts and investments. However, López Martínez stressed that financial planning is not exclusive to those with high incomes or assets.

“We all need to do financial planning, regardless of income level or capital. Our financial planning service is available to any client who is interested. What varies will be the recommendations or the goals and needs of each client,” affirmed López Martínez.

For more information about Popular One, please call 787-281-7272, visit www.popularone.com, or visit our service centers located in Condado, Hato Rey (Popular Center), El Señorial, Dorado, Manatí, Ponce, and Mayagüez.